Art Director & Immersive Experience Designer
Creating unexpected dialogues between seemingly disconnected artistic realms to birth radically new sensory experiences.

PROFESSIONAL EXPERIENCE:
Founder & Creative Director AREKH Art Events (2024-2025)
- Conceptualized and executed 5 thematic art events in unconventional venues (caravanserai, forest, palm garden)
- Curated over 30 artists for each event to ensure a cohesive experience.
- Developed complete visual identities including typography and color systems
Key Projects:
▸ “Nakhlestan” (Palm Garden):
- 60 attendees, 30 artists
- Blended Arabic folk music with live painting performances
- Created branded content for coffee sponsor
▸ “Barhoot” (Caravanserai):
- 15 interactive performances over 3 days
- 100% audience participation through immersive techniques
▸ “Spring Jungle” (Forest):
- 60-hour continuous art experience with 30 artists
- The event integrated music, painting, and environmental theater
Assistant Project Manager
Ebtekar Tajhiz Alborz Co. (2021-2024)
- Coordinated design teams and contractors for engineering projects
- Managed content strategy for company website
Founder & Editor-in-Chief
Vejword.com (2020-Present)
- Established digital platform showcasing emerging artists
- Designed a distinctive UX/UI experience tailored to an art-focused digital magazine.
Digital Branding Agency
Freelance (2020-2022)
- Delivering SEO-driven content strategies for diverse clients
- Developed product descriptions & brand narratives
- Executed content campaigns for tech brands
- Managed full-cycle content production
CREATIVE PROJECTS
Villa Design & Construction (2021-2024)
- Designed minimalist villa from concept to completion
- Managed all phases including interior detailing and landscape
SJC NFT Collection (2024)
- Created and launched 124 digital artworks, gaining visibility across NFT platforms
- Minted on OpenSea and Foundation platforms
“Koja Neshasteh Boudegi” Book (2018)
- Authored postmodern novel with visual artist collaboration
- Designed as interactive art-book
XOSRO Painting Collections
- Crisis:Acrylic explorations of human emotion
- Forgotten Epics:Contemporary Shahnameh interpretations
- Wild Expressions:Nature studies in expressionist style
- Flowers in Motion: Immersing viewers in intimate, emotional floral moments
EDUCATION
B.Sc. Architectural Engineering
Jundi Shapur University of Technology, Dezful, Iran, 2015
Digital Marketing Certificate
240-hour Digital Marketing Certificate – Mahan Business School, 2022
SKILLS
- Creative & Technical: Art Direction, Experience Design, Art Curation, Spatial Storytelling, Adobe Creative Suite, Digital Marketing Management
- Leadership & Strategy: Team Leadership (60+ members), Branding Content Strategy
- Emerging Tech: NFT Curation