Art Director & Immersive Experience Designer

Creating unexpected dialogues between seemingly disconnected artistic realms to birth radically new sensory experiences.

seyed mohammad amin shahrokni

PROFESSIONAL EXPERIENCE:

Founder & Creative Director  AREKH Art Events (2024-2025)

  • Conceptualized and executed 5 thematic art events in unconventional venues (caravanserai, forest, palm garden)
  • Curated over 30 artists for each event to ensure a cohesive experience.
  • Developed complete visual identities including typography and color systems

Key Projects:

▸ “Nakhlestan” (Palm Garden):

  • 60 attendees, 30 artists
  • Blended Arabic folk music with live painting performances
  • Created branded content for coffee sponsor

▸ “Barhoot” (Caravanserai):

  • 15 interactive performances over 3 days
  • 100% audience participation through immersive techniques

▸ “Spring Jungle” (Forest):

  • 60-hour continuous art experience with 30 artists
  • The event integrated music, painting, and environmental theater

Assistant Project Manager

  Ebtekar Tajhiz Alborz Co. (2021-2024)

  • Coordinated design teams and contractors for engineering projects
  • Managed content strategy for company website

Founder & Editor-in-Chief 

Vejword.com (2020-Present)

  • Established digital platform showcasing emerging artists
  • Designed a distinctive UX/UI experience tailored to an art-focused digital magazine.

Digital Branding Agency 

Freelance (2020-2022)

  • Delivering SEO-driven content strategies for diverse clients
  • Developed product descriptions & brand narratives
  • Executed content campaigns for tech brands
  • Managed full-cycle content production

CREATIVE PROJECTS

Villa Design & Construction (2021-2024)

  • Designed minimalist villa from concept to completion
  • Managed all phases including interior detailing and landscape

SJC NFT Collection (2024)

  • Created and launched 124 digital artworks, gaining visibility across NFT platforms
  • Minted on OpenSea and Foundation platforms

“Koja Neshasteh Boudegi” Book (2018)

  • Authored postmodern novel with visual artist collaboration
  • Designed as interactive art-book

XOSRO Painting Collections

  • Crisis:Acrylic explorations of human emotion
  • Forgotten Epics:Contemporary Shahnameh interpretations
  • Wild Expressions:Nature studies in expressionist style
  • Flowers in Motion: Immersing viewers in intimate, emotional floral moments

EDUCATION

B.Sc. Architectural Engineering
Jundi Shapur University of Technology, Dezful, Iran, 2015

Digital Marketing Certificate 
240-hour Digital Marketing Certificate – Mahan Business School, 2022

SKILLS

  • Creative & Technical: Art Direction, Experience Design, Art Curation, Spatial Storytelling, Adobe Creative Suite, Digital Marketing Management
  • Leadership & Strategy: Team Leadership (60+ members), Branding Content Strategy
  • Emerging Tech: NFT Curation
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