Creating with passion and curiosity
SMA.Shahrokni
I’m a creative thinker and innovator, always exploring new ideas and turning them into meaningful art and professional works, matured through entrepreneurship, and constantly inspired by art.
My Story
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My journey began in architecture school, but soon expanded beyond blueprints into editorial storytelling—contributing to architecture and culture magazines. These early experiences taught me how to build not just spaces, but narratives.
After founding a short-lived architecture studio, I co-launched Vej, a startup powered by a 20-member hybrid team across Iran and the globe. Vej was home to three experimental content platforms—from a creative book-summary library to a cultural online magazine—all driven by the belief that content should be both beautiful and intelligent. Though only one of the platforms survived, the “vejword.com” the process was a masterclass in branding, team-building, and failure as fuel for reinvention.
Driven by curiosity and a hunger to evolve, I studied digital marketing at Mahan Business School while managing an architectural construction project. This fusion of strategy and creativity led me to launch a boutique content agency focused on SEO, branding, and storytelling for purpose-driven brands.
Yet, something was still missing—until I turned to art.
At ETA, I immersed myself in large-scale infrastructure projects, but my heart kept pulling me toward creative expression. So, I founded Arekh Art Events—a series of immersive, VIP-only art gatherings that blended music, painting, dance, and brand storytelling in unforgettable settings like restored caravanserais and forest camps. From curating atmospheres to crafting visual identities, I discovered the kind of creative direction that connects people emotionally with ideas.
Following three successful events, I launched the VejWord Art Store, a curated platform showcasing emerging visual artists from Iran and the Gulf region.
At the same time, I pursued my own artistic journey in painting, experimenting with crypto art, and dreaming of the next creative leap.
Now, with over a decade of cross-disciplinary experience, I’m ready to bring all my passion, vision, and versatility to the role of Art Director and to craft visual worlds that don’t just look good, but feel alive.
Story of Curiosity & Creation
From sketching dreams as a child to shaping brands as a creative director, my journey has been a canvas of curiosity. Each project—whether art, design, or strategy—starts with a 'what if?' and ends with a 'why not?' I don’t just create; I reimagine the ordinary into extraordinary.
My Experiences
Marketing and Branding, content creation, Design Colabration, Art Colabration, Project management, Producing Art-projects and Events
